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Lisa Farbstein and Emily Bonilla, TSA Office of Strategic Communication and Public Affairs
Manage episode 424497155 series 3424873
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Lisa Farbtein
Lisa Farbstein is a dynamic, results-focused, creative veteran media relations/public affairs professional with more than 30 years of experience. She has been a spokesperson with the Transportation Security Administration for 13 years and is currently responsible for covering seven states, including seven of the largest airports in the country—JFK, Newark, LaGuardia, Philadelphia, Baltimore, Reagan-National and Dulles Airports. Prior to joining TSA, Ms. Farbstein was the chief spokesperson for the Washington Metropolitan Area Transit Authority—or Metro--the subway and bus system in the nation’s capital, where she worked for 10 years. Ms. Farbstein has also served as the chief spokesperson for the Arlington (Virginia) Public School system and a spokesperson for Hood College, a small liberal arts college in central Maryland. She began her career as a journalist. Ms. Farbstein earned her bachelor’s degree from Muhlenberg College in Pennsylvania, and her master’s degree from Hood College in Maryland.
Emily Bonilla - Pieton
Emily Bonilla-Pieton has been with the US government for nearly 15 years and is currently the TSA's Lead Social Media Strategist. A first-generation Salvadorian-Puerto Rican child of immigrants and so-called "Army Brat," she credits her cultural upbringing and life experiences as the foundation for her current success. A lover of pop culture and storytelling, she once aspired to be a news reporter and quickly shifted gears to a different type of media. Now, as TSA’s lead social media strategist, she incorporates trending topics and helps make them into relatable but informative content. Much of her and her team’s work has been recognized nationally, including being recognized by Forbes magazine as "12 Examples of Vocal Brands That Stand Out on Social Media."
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This episode is sponsored by John Guilfoil Public Relations. From crisis communications to website development; visit our website JGPR.net or call 617.993.0003
Chapters
1. Lisa Farbstein and Emily Bonilla, TSA Office of Strategic Communication and Public Affairs (00:00:00)
2. [Ad] PodMatch (00:17:41)
3. (Cont.) Lisa Farbstein and Emily Bonilla, TSA Office of Strategic Communication and Public Affairs (00:18:19)
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