The Foundations of Building a Brand | Entrepreneur Fireside Chat


Manage episode 242531038 series 1528709
By David Meltzer, and David Meltzer. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Today’s episode is a fireside chat with Entrepreneur’s Editor-in-Chief Jason Fiefer discussing the ABCs of building a brand. When you understand how to combine traditional and digital media and create emotional connections through your content, you will be able to build a brand that stands out from the rest.


3:40 - Not everyone needs a brand to be successful

6:14 - Brands evoke emotion and people buy on emotion for logical reasons

7:34 - The clarity of your brand’s message

10:45 - Why Disney’s 75 year old content still wins today

11:30 - How are people going to access your content?

17:12 - What’s the objective of your brand?

18:47 - We study history to predict the future

20:45 - How to monetize your brand and ask your audience to buy

23:00 - What made me a great salesperson

23:45 - Why Apple is the best at monetizing their brand

28:02 - If you can’t quantify your own value, you aren’t ready to sell

35:45 - People aren’t willing to pay for things that they can get for free

38:23 - Can someone else be the face of your brand?

42:40 - Spokesperson vs the brand

46:18 - How to amplify and perpetuate your brand

163 episodes