77: The Politics of Collaboration – Kylie Green

The Politics of Everything

Meet Kylie Green. A marketer, entrepreneur, supporter of women in business, networking champion, charity worker, and mother of one. She has a 30-year long career in a range of entrepreneurial, marketing, and senior management roles.

At 29 years of age, founded Kaleidoscope Marketing and sold it in 2005 to The Photon Group of Companies where she held the position of CEO until mid-2010. She then founded and ran two businesses The Oven and Adland Jobs took some time out to start a family, joined the Board of Directors for Layne Beachley's Aim for the Stars Foundation and worked as an industry mentor to several industry business owners in BTL marketing, creative services, and PR

Last year the ever-fearless Kylie has recently launched her fourth business, The Lime Agency specializing in talent management and brand partnerships. Prior to Lime, Kylie was MD of Kimberlin Education for 2 years, and spent a year before that in the Comm Bank's Women in Focus team working with many of Australia's leading female entrepreneurs. She has been an MD with Dentsu Aegis Network and the ApolloNation activations businesses in Sydney, Melbourne, and Auckland as well as Synergy Brand Experience in NZ. In 2016, she steered the agencies to merge and rebrand as MKTG.

In this episode you will learn:

1. How has the marketing world changed in the last 30 years and why is collaboration much more important?
2. Do some digital campaigns that arguably work better with one agency vs a team of experts from different businesses?
3. Is there ever a clear disadvantage to collaboration in business?
4. Collaborating means working together but is there any proof this makes sense in business where competition can be more of a driver?
5. Take away: What is your best tip for anyone embracing The Politics of Collaboration?

To connect with Kylie go to:

LinkedIn

Website

Amplify your ideas and get a bit political with me! To be a future podcast guest or connect with me, I can be found at: [e-mail]

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