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Finding Your Authentic Voice: Brand Strategy with Jo Cowper
Manage episode 427700100 series 3583303
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Join Josh as he chats with Jo Cowper, a brand voice development expert, about how businesses can find their unique voice and connect authentically with their audiences.
Jo shares her insights on embracing authenticity in business, finding your true purpose, and overcoming the challenges of overthinking your brand. She also discusses the power of human interaction in a world increasingly driven by AI and why it's essential to prioritize genuine connections.
Learn how to:
- - Discover your true brand voice and purpose.
- - Overcome common brand strategy hurdles.
- - Leverage the power of human connection in a digital world.
- - Find the balance between individuality and brand identity.
- - Embrace the power of video in building authentic connections.
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Chapters
1. Introducing Jo Cowper, Brand Voice Expert (00:00:00)
2. Jo's Love for the French Alps (00:00:30)
3. Authenticity in Business (00:01:10)
4. Marketing Should Reflect Your Passion (00:02:10)
5. English Lit & Marketing: Connecting the Dots (00:04:16)
6. Overcoming Overthinking in Branding (00:05:50)
7. Balancing Standing Out & Fitting In (00:07:21)
8. The "Aha" Moment: Understanding Brand Identity (00:08:04)
9. Marketing is About Authentic Representation (00:09:50)
10. Language and Business: A Balancing Act (00:11:22)
11. The Power of Video for Brand Authenticity (00:13:13)
12. Aligning Brand and Personality (00:15:17)
13. Don't Skip the Foundation: Start with Brand Clarity (00:20:00)
14. AI and Brand Voice: A Tool, Not a Replacement (00:21:45)
15. Advice for Video Podcasters: Define Your Purpose (00:23:13)
16. The Importance of Why: Defining Your Goals (00:24:14)
17. Ultramarathons & Business: Lessons in Endurance (00:26:21)
18. Advice to Younger Self: Ask for Help Early (00:28:09)
19. Career Pride: Jo's Journey to Brand Strategy (00:29:24)
20. Connecting with Jo on LinkedIn (00:30:25)
21. Outro (00:31:51)
11 episodes
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