Fooled by the hype

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By Sarah Jersild and Deloitte Insights. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Assessing the worth of a new product or technology projected as the next big thing can be tricky. Brenna Sniderman, Susan Hogan, and John Lucker say a more pragmatic approach can help business leaders separate reality from the hype.

99 episodes