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#47: Redefining Launch - Product Success By Increments

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When? This feed was archived on August 01, 2022 16:54 (1+ y ago). Last successful fetch was on July 15, 2021 11:10 (2+ y ago)

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Manage episode 244621932 series 1402906
Content provided by Tom Johnson and Lighthouse London. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Johnson and Lighthouse London or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Stop thinking of launch as a date in the diary, and instead focus on the smaller, more subtle stages and release your product by increments.

Dan and Tom discuss how little is actually needed to start sharing your ideas, and the stages involved in using a 10x launch strategy.

Along the way they cover:

#1 Not being afraid to launch to a tiny group - you're ideally placed to speak to users directly when your idea is still just a scribble on the back of a napkin, so now's the time to get feedback.

#2 Early stage MVPs and faking it before you start to scale.

#3 The importance of experimenting while you're still able to move quickly- and how established companies envy this ability to release something imperfect and learn.

#4 Tom's preferred sandwiches if you invite us to your launch party. (No plain cheese, please.)

Read more about the 10x Launch Strategy here

  continue reading

52 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on August 01, 2022 16:54 (1+ y ago). Last successful fetch was on July 15, 2021 11:10 (2+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 244621932 series 1402906
Content provided by Tom Johnson and Lighthouse London. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Johnson and Lighthouse London or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Stop thinking of launch as a date in the diary, and instead focus on the smaller, more subtle stages and release your product by increments.

Dan and Tom discuss how little is actually needed to start sharing your ideas, and the stages involved in using a 10x launch strategy.

Along the way they cover:

#1 Not being afraid to launch to a tiny group - you're ideally placed to speak to users directly when your idea is still just a scribble on the back of a napkin, so now's the time to get feedback.

#2 Early stage MVPs and faking it before you start to scale.

#3 The importance of experimenting while you're still able to move quickly- and how established companies envy this ability to release something imperfect and learn.

#4 Tom's preferred sandwiches if you invite us to your launch party. (No plain cheese, please.)

Read more about the 10x Launch Strategy here

  continue reading

52 episodes

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