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How Netlify built its PQL engine with data | Drew Teller & Visakan Jayakumar, Growth at Netlify

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Manage episode 337523982 series 3068347
Content provided by HeadsUp.ai. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HeadsUp.ai or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When it comes to PLG, Drew and Visakan are pros.

And they work on a product used by 2 million developers. 2 million.

We spoke to them about Netlify's open source beginnings, how they think about Product Qualified Leads, and more in this episode of the podcast.

One MUST LISTEN part of the podcast is when Drew and Visakan went really deep into how they kickstarted their system for identifying PQLs.

From building out the initial list of product signals to look out for, to deciding how to work together across growth, sales, marketing, and data teams.

There are a lot of articles about PQLs out there.

There aren't very many operators going really step by step into how they did it.

Listen to this episode and you can actually bring Drew and Visakan's learnings to your own product tomorrow.

  continue reading

49 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on February 26, 2024 11:34 (2M ago). Last successful fetch was on September 13, 2023 14:41 (8M ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 337523982 series 3068347
Content provided by HeadsUp.ai. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HeadsUp.ai or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When it comes to PLG, Drew and Visakan are pros.

And they work on a product used by 2 million developers. 2 million.

We spoke to them about Netlify's open source beginnings, how they think about Product Qualified Leads, and more in this episode of the podcast.

One MUST LISTEN part of the podcast is when Drew and Visakan went really deep into how they kickstarted their system for identifying PQLs.

From building out the initial list of product signals to look out for, to deciding how to work together across growth, sales, marketing, and data teams.

There are a lot of articles about PQLs out there.

There aren't very many operators going really step by step into how they did it.

Listen to this episode and you can actually bring Drew and Visakan's learnings to your own product tomorrow.

  continue reading

49 episodes

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