The Autoblog Podcast is one of the oldest and most-listened to automotive podcasts anywhere. The show features a rotating panel of editors and guests hosted by Editor-in-Chief Greg Migliore. The gloves come off and the lively discussion has everything from the most important news of the week to the best and worst cars we're driving. The show traditionally wraps with the popular Spend My Money segment. With nearly 700 episodes, the podcast is a must-listen for automotive enthusiasts everywhere.
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Ep. 206 | Andrea Brimmer (Ally)
MP3•Episode home
Manage episode 317140169 series 2536972
Content provided by JB15 Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JB15 Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Andrea Brimmer is the chief marketing and public relations officer at Ally and joins the podcast to take us inside NASCAR sponsorship. Brimmer looks back on the ’21 season for the No. 48 team; branding around the driver and not having the driver adjust to the sponsor’s brand; a bit on Brimmer’s history in the automobile world; where Brimmer’s passion comes from and understanding athletes; how sports has helped her today; what it was like for Ally to first come into NASCAR; how Ally looks at return on investment; fan loyalty; what Ally looks for in a partner; what’s been learned in Ally’s first few years in the sport; their role in diversity and inclusion; Do It Right; being disruptive; being an active partner; utilizing more space on the Next Gen car for sponsor placement.
Music created by Tony Monge.
Please support my work through Patreon: www.patreon.com/KellyCrandall
…
continue reading
Music created by Tony Monge.
Please support my work through Patreon: www.patreon.com/KellyCrandall
296 episodes
MP3•Episode home
Manage episode 317140169 series 2536972
Content provided by JB15 Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JB15 Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Andrea Brimmer is the chief marketing and public relations officer at Ally and joins the podcast to take us inside NASCAR sponsorship. Brimmer looks back on the ’21 season for the No. 48 team; branding around the driver and not having the driver adjust to the sponsor’s brand; a bit on Brimmer’s history in the automobile world; where Brimmer’s passion comes from and understanding athletes; how sports has helped her today; what it was like for Ally to first come into NASCAR; how Ally looks at return on investment; fan loyalty; what Ally looks for in a partner; what’s been learned in Ally’s first few years in the sport; their role in diversity and inclusion; Do It Right; being disruptive; being an active partner; utilizing more space on the Next Gen car for sponsor placement.
Music created by Tony Monge.
Please support my work through Patreon: www.patreon.com/KellyCrandall
…
continue reading
Music created by Tony Monge.
Please support my work through Patreon: www.patreon.com/KellyCrandall
296 episodes
All episodes
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