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Sell Expertise, Not Your Hands with Kevin C. Whelan
Manage episode 328549124 series 2921886
Content provided by Alastair McDermott - The Recognized Authority. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alastair McDermott - The Recognized Authority or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We often start out working on execution, implementing projects for clients after they've decided on strategy. Our former guest David C. Baker talks about this as "working with your hands". But we can have more impact, be more profitable, and enjoy our work more if we can shift back a step to the strategy phase, selling our expertise rather than the output of our "hands".
In this episode, Kevin C. Whelan and Alastair McDermott discuss why and how to make the shift out of selling implementation, a different approach to working with subcontractors & clients, and why Kevin sees being a fiduciary as crucial to his business.
They also discuss the pros and cons of using affiliate links, how to establish credibility in a niche, and how to think about choosing a different business model.
“Optimizing for trust is the biggest thing. It's easy to do when you're not financially incentivized by where they spend their money.” -- Kevin Whelan on The Recognized Authority podcast
“Your one to one work creates your methodology. Once you have it defined, you can then start to split off pieces of it and sell those independently of your one to one engagement as products, memberships and subscription products.” -- Kevin Whelan on The Recognized Authority podcast
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/sell-expertise-not-your-hands/ 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
168 episodes
Share
Manage episode 328549124 series 2921886
Content provided by Alastair McDermott - The Recognized Authority. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alastair McDermott - The Recognized Authority or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We often start out working on execution, implementing projects for clients after they've decided on strategy. Our former guest David C. Baker talks about this as "working with your hands". But we can have more impact, be more profitable, and enjoy our work more if we can shift back a step to the strategy phase, selling our expertise rather than the output of our "hands".
In this episode, Kevin C. Whelan and Alastair McDermott discuss why and how to make the shift out of selling implementation, a different approach to working with subcontractors & clients, and why Kevin sees being a fiduciary as crucial to his business.
They also discuss the pros and cons of using affiliate links, how to establish credibility in a niche, and how to think about choosing a different business model.
“Optimizing for trust is the biggest thing. It's easy to do when you're not financially incentivized by where they spend their money.” -- Kevin Whelan on The Recognized Authority podcast
“Your one to one work creates your methodology. Once you have it defined, you can then start to split off pieces of it and sell those independently of your one to one engagement as products, memberships and subscription products.” -- Kevin Whelan on The Recognized Authority podcast
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/sell-expertise-not-your-hands/ 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
168 episodes
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Similar to The Recognized Authority
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
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…
continue reading
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continue reading
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The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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continue reading
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