How to Make Your e-Commerce Brand Retail-Ready

The Relationship Commerce Podcast

Allen Iov is the Founder and CEO of LumieWorld, a company focused on creating innovative products to help families sleep. LumieWorld's mission is to bring the world of illumination to children and parents. Their products are designed to guide children with security and support as they learn and adapt to their sleeping routines.

Allen has grown LumieWorld into a seven-figure multi-product brand that can be found in over 1,000 brick and mortar stores including Target, Home Depot, Nordstrom, and Crate & Barrel. His products have been seen on television and in the movies, and has even fielded requests by Disney to create their characters as LumiPets.

In this episode…

As an e-commerce seller, do you find it difficult to get your products on the shelves of retail stores? Do you know the requirements different retailers have for brands looking to sell in their stores? Do you even know the right way to approach these retailers?

The end goal for brick-and-mortar businesses and e-commerce brands are the same: to deliver products to the target audience. But, there are some definite differences between the two when it comes to starting and running your business. If you want to make your e-commerce brand retail-ready, there are some steps you need to take.

In this episode of the Relationship Commerce Podcast, Dean Dutro is joined by Allen Iov, the Founder and CEO of LumieWorld, to discuss the main things you should take into consideration when preparing your e-commerce brand for retail storefronts. Allen talks about the challenges he faced growing his brand, how to grow your e-commerce brand, and his new course for e-commerce sellers, where he teaches you how to replicate his success.