Ep. 39 - Hannah Mellsop, CEO at Real Rad Food

The Retail Wrap-Up

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In today’s episode we talk to Hannah Mellsop, the CEO at Real Rad Food (RRF) – a New Zealand made and operated health food company.

As a passionate plant-based creative, Hannah began making healthy treats as a creative outlet, and after gaining popularity, she began sharing these treats to Instagram as a way to meet more like-minded people.

The more Hannah shared, the more she realised she was becoming part of a greater movement, a movement towards real food and conscious consumption. These two values became the foundation for Real Rad Food, which Hannah made an official brand in 2017.

Since then, Real Rad Food has grown from just Hannah selling her creations at local markets, to a team of 5 that provide for over 80 cafes and grocers around New Zealand, and an online store that delivers to the doors of Kiwis everyday. and more recently, Real Rad Food raw mixes are now sold in over 40 Supermarkets across New Zealand!

During our conversation with Hannah, we discuss:

• The motivation behind creating RRF and what is like being a CEO at the ripe age of just 21;
• The role social plays within her business and just how important her online community is to the success and growth of her business;
• How RRF pivoted during NZ’s first level 4 lock down during 2020 and how she found opportunity in the chaos;
• Creating and formulating her own hormonal protein powder and the fantastic success stories she's had from her customers;
• RRF’s partnership with New World and how this opportunity came about;
• Brands she partners with personally, and how she chooses who to work with in line with her values;
• Her advice to start ups;
• And, finally, what the future holds for RRF and the importance of brand values.

A huge thank you to Hannah for joining us. We hope you enjoy this conversation!
SELECTED LINKS FROM THE EPISODE

If you would like to learn more about Hannah and Real Rad Food:

• Real Rad Food
• Real Rad Food (Instagram)
• Hannah Mellsop (Instagram)
• Real Rad Food (Facebook)