Go offline with the Player FM app!
Episode #13: The Making of a Rum Blend with E&A Scheer
Manage episode 271201703 series 2785242
Even if you’ve never heard of Amsterdam-based E&A Scheer, you’ve probably had rum that came from them. Or through them, rather. As rum blenders, they source rum in bulk from distilleries all over the world and create custom-made blends for customers who then sell it under their own brands. Walk down the rum aisle in your local liquor store and you’ll likely pass multiple brands who sourced their rum from E&A Scheer (Denizen is one of many examples you may be familiar with).
On this episode, we sat down with CEO Carsten Vlierboom and CCO Niels Benschop to discuss what it takes to source massive volumes of rum, how they work with customers to create blends, their views on the evolving rum landscape, and much more. Carsten and Niels also guided us through the process of using their rum blending tool to create our very own Special Hypothetical Rum Blend for Rumcast listeners!
Links:
Article: “The Most Important Rum Company You’ve Never Heard Of: E&A Scheer” by Matt Pietrek
Article: “Liquid & Logistics: Inside E&A Scheer, Master Bulk Rum Blenders” by Matt Pietrek
Article: “The Main Rum Company: Vintage Cask Valhalla” by Matt Pietrek
106 episodes
Manage episode 271201703 series 2785242
Even if you’ve never heard of Amsterdam-based E&A Scheer, you’ve probably had rum that came from them. Or through them, rather. As rum blenders, they source rum in bulk from distilleries all over the world and create custom-made blends for customers who then sell it under their own brands. Walk down the rum aisle in your local liquor store and you’ll likely pass multiple brands who sourced their rum from E&A Scheer (Denizen is one of many examples you may be familiar with).
On this episode, we sat down with CEO Carsten Vlierboom and CCO Niels Benschop to discuss what it takes to source massive volumes of rum, how they work with customers to create blends, their views on the evolving rum landscape, and much more. Carsten and Niels also guided us through the process of using their rum blending tool to create our very own Special Hypothetical Rum Blend for Rumcast listeners!
Links:
Article: “The Most Important Rum Company You’ve Never Heard Of: E&A Scheer” by Matt Pietrek
Article: “Liquid & Logistics: Inside E&A Scheer, Master Bulk Rum Blenders” by Matt Pietrek
Article: “The Main Rum Company: Vintage Cask Valhalla” by Matt Pietrek
106 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.