The Data You Should Be Looking At & How You Should Be Using It w/ Michael Pollack

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As data has gotten cheaper, companies have started buying it. All of it.

But that’s actually the worst thing we can do. Just ask your sales team.

Instead, we should should focus on what attributes matter the most and dig deep on those, said Michael Pollack, our latest guest on The Sales Engagement podcast. He is the Co-Founder at Intricately, a company dedicated to helping cloud vendors understand how businesses are investing in their digital infrastructure.

In this episode, Michael explained the 6 main types of data. He also talked about optimizing your sales organization, outlining a great framework you can use to identify the data that matters most to you.

Here’s what he had to say.

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