A Powerfully Simple Formula For Objection Handling | Ryann Dowdy - 1549

The Sales Evangelist

Objections can strike fear into the hearts of salespeople everywhere. But what if there’s a simple formula to handle objections with confidence? In today’s episode of The Sales Evangelist, our guest Ryann Dowdy explains how we can integrate this sales strategy into our sales methodology.

Ryann’s feelings on objections:

• It’s about asking questions - focusing on the human to human connection and seeing the value in that connection
• We think of a “closing problem,” but the “opening problem” can be just as essential to overcome.
• Help people get what they want by using information they’ve already shared.

Overcome objections from the beginning:

• It’s a simple philosophy: Jeb Blunt’s book Sales EQ explains that we have a physiological response (like increased heart rate) when someone raises an objection.
• When you get an objection, have a script to follow immediately after the objection to have time to collect yourself.
• For Ryann, she likes to empathize and understand more about the objection to determine where it’s coming from and how to handle it.

Asking questions indicates where to speak further:

• Strictly following a script reduces the human-to-human connection and might prevent you from understanding key information.
• A short post-objection script can be helpful, but think critically and have a loose framework ready to dial in on the prospect's specific needs.
• When asking questions, don’t let your emotions take control. Take a breath before speaking to think. Often, the prospect will start talking instead and give you more information.

Make conversations based on humanity:

• If you focus on serving that prospect, you’ll strengthen the relationship and the trust alongside it.
• It takes practice to avoid taking objections personally. Remember, you and your job are two different things - you bring value and are worthy, regardless of people saying no to a product or service.
• The first time you sit in front of a buyer might not be the right time for the buyer - it’s all about how you handle the rejection.

Ryann’s major takeaway? Ask more questions and never assume you understand a prospect’s objection. For more content from Ryann, check out her book, The 100k Sales Method, on Amazon and connect with her on LinkedIn and Instagram.

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Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.