98. Focus on Product-Led Growth w/ Blake Bartlett


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By Max Altschuler, Sales Hacker, and Sam Jacobs. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This week on the Sales Hacker podcast, we speak with Blake Bartlett, Partner at OpenView.

Blake is a partner at one of the most well known SaaS venture capital firms in the world, OpenView Venture Partners, based in Boston. He spends most of his time trying to advance the product-led growth movement, both through thought leadership and investing at pioneers like Expensify and Calendly. He's been a VC since 2007, and prior to OpenView was at Battery Ventures, where he invested in companies like Glassdoor, Wayfair, and Optimizely.

What You’ll Learn

  • Product-led growth means focusing on the end-user
  • VCs differentiate by recognizing that they’re basically auditioning for the board
  • A key mistake of startups is a lack of focus
  • VPs of sales/marketing need to be flexible and willing to reinvent themselves

205 episodes