Manage episode 213425462 series 2394118
If you are trying to sell to everyone, you are probably selling to no one. The best way to make a big impact is to start small. That’s why in this episode Leah walks you through one simple strategy to help you find your niche.
Important things to remember:
• The way to build an audience is to focus on a micro niche.
• Your niche should be something that already exists.
• The best way to go big is to start small. If you don’t get narrow, you will get lost.
• The goal is to be accurate, not creative.
Revisit the Highlights:
01:19 - Why you need to find your niche
06:07 - What a niche is not.
09:32 - How knowing your niche helps you target your audience.
12:18 - How to know if you’ve found the right niche.