116: Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI


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Influencer marketing is here to stay.

Beauty, business, fashion, and tech influencers (among others) can have a massive impact in helping businesses reach what can often be difficult demographics.

Great influencer marketing campaigns include content that is compelling to your target audience, authentic to the storyteller’s voice, and delivers in-line with your overall business goals.

In episode 116, we're exploring how you can get started with your own influencer marketing campaigns as well as how to find quality influencers and calculate your return on investment (ROI).

Show Notes:


About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 18,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

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119 episodes available. A new episode about every 7 days averaging 13 mins duration .