Manage episode 218990818 series 2391656
Influencer marketing is here to stay.
Beauty, business, fashion, and tech influencers (among others) can have a massive impact in helping businesses reach what can often be difficult demographics.
Great influencer marketing campaigns include content that is compelling to your target audience, authentic to the storyteller’s voice, and delivers in-line with your overall business goals.
In episode 116, we're exploring how you can get started with your own influencer marketing campaigns as well as how to find quality influencers and calculate your return on investment (ROI).
About the Show:
The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 18,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!
We'd love for you to check out the detailed show notes at www.buffer.com/podcast
Check us out on Instagram - www.instagram.com/buffer
Check us out on Facebook - www.facebook.com/bufferapp
Check us out on Twitter - www.twitter.com/buffer
119 episodes available. A new episode about every 7 days averaging 13 mins duration .