132: How Top Ecommerce Brands Use Shopping on Instagram to Drive Sales and Growth

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Instagram now has more than 1 billion monthly active users worldwide and 500 million+ people use Instagram Stories on a daily basis.

But, did you know that Instagram now makes up 36% of Facebook’s ad revenue? A number that is expected to grow to $9 billion globally by 2020!

Instagram advertising is a big deal for Facebook and an even greater opportunity for businesses.

We’re exploring Shopping on Instagram and how some of today's most successful brands are using the features to sell their products.

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 25,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

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133 episodes available. A new episode about every 7 days averaging 14 mins duration .