75: The 5 Biggest Social Media Trends For 2018 & What They Mean For You


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2018 is here and it's gearing up to be a big year in social media! On behalf of the entire Buffer Team, we'd love to wish you a very Happy New Year. This week we're chatting about the 5 biggest (and most important) social media trends that marketers should keep a close eye on heading into 2018. But first, a quick look at the 5 trends that almost made the cut: #10: The rise of augmented reality #9: An increased focus on mobile-first content for social #8: Organic reach continues to decline and how brands can still find success #7: A focus on social media as an engagement and customer service-first channel #6: Advertising reaches a saturation point, equaling higher costs and increased competition for all Tune in to episode #75 to hear the biggest trends! We hope you enjoy :)

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

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124 episodes available. A new episode about every 6 days averaging 13 mins duration .