Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI

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Manage episode 218990820 series 1261337
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Influencer marketing is here to stay. Beauty, business, and tech influencers (among others) can have a huge impact in helping businesses to reach what can be difficult demographics. Great influencer marketing campaigns include content that is compelling to your audience, authentic to the storyteller’s voice, and is in-line with your goals. We're exploring how you can get started with your own influencer marketing campaigns as well as how to find quality influencers and calculate ROI.

150 episodes available. A new episode about every 6 days averaging 13 mins duration .