How tentree created a record-breaking Instagram campaign


Manage episode 236879938 series 1261337
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Welcome to a special edition of the Buffer podcast.

In this episode, the team from tentree will share exactly how they created and launched an Instagram campaign that generated more than 15.5 million likes on a single post, making it the fourth most-liked post in Instagram history.

How did tentree write itself into the Instagram record books? What did the strategy behind the post look like? And aside from a bunch of likes, how did this post impact the company?

In this episode, we’ll answer all of those questions and more with exclusive interviews and insights from the team that created this incredible campaign.

Read the Show Notes:

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at

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161 episodes available. A new episode about every 6 days averaging 14 mins duration .