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Marc Emmer: Momentum-How Companies Decide What to Do Next
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My guest today is Marc Emmer, president of Optimize Inc., a growth consultancy based in Southern California. Marc is sought after by CEOs as a thought leader on strategy and strategic planning, and has conducted more than 500 strategy sessions. He is also an author and recently released his second book, Momentum: How Companies Decide What to Do Next. Marc has an impressive client roster including Starbucks, CBRE and more than 150 companies.
In this episode we dive into:
· The three phases of developing a strategic plan
· The common mistakes companies make in their planning process
· The five prominent strategy topics
· The importance of clarity regarding mission, values and vision
· Getting clear on your real problems and deploying the resources to solve them
· The major factors to consider in scaling your business
· The main reasons that businesses fail
· Why planning is even more important in times of uncertainty
To connect with Marc Emmer
Website: www.optimizeinc.net
Twitter: @marcemmer
LinkedIn: linkedin.com/in/marcemmer/
Facebook: facebook.com/OptimizeInc
61 episodes
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