My #1 biggest mistake as a new business owner (& how you can avoid it!)


Manage episode 247672550 series 2431059
By Ashley Vogler. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

When I first announced to my family that I was going to open my own gym back in 2017, my grandfather asked me: “Have you done market research to make sure this is a viable business idea?” I remember just looking at him like a deer in the headlights wondering: How much money does he think I have?? When I thought about market research, I pictured a scene straight out of Mad men: Me sitting behind a one-way mirror watching someone in a suit interview people under florescent lights around a conference table.

This misconception was costly. Because of it, I spent years creating products and services that I thought sounded great, but that not enough people wanted to buy. Failing to do market research cost me many thousands of dollars in overhead costs, buying totally pointless Facebook and print ads. I want to make sure that it doesn’t cost you as well! In this week’s solo episode, I talk about:

  • How I overcame my misconceptions I had about market research
  • My super quick and simple market research method
  • And how to use the info you gathered in these interviews to determine what you sell & how to talk about it!

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