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[142] Articles That Caught Our Eye On ... Podcasting Advertising and Short Podcast

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Manage episode 310274689 series 3051302
Content provided by Jerod Morris and Jonny Nastor, Jerod Morris, and Jon Nastor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jerod Morris and Jonny Nastor, Jerod Morris, and Jon Nastor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week, we react to two articles that caught our eye — each of which deals with a topic we’ve discussed recently here on The Showrunner.
First, we discuss this article from Nieman Lab (http://www.niemanlab.org/2018/11/consumers-love-smart-speakers-they-dont-love-news-briefings-on-smart-speakers-at-least-not-yet/): Consumers love smart speakers. They don’t love news on smart speakers. (At least not yet.)
You may recall in episode we discussed a handful of reasons why short-form podcasts are a major growth opportunity. This article lends further credence to that idea … though we both urge caution before you think about just jumping right into producing one.
Then, we discuss this article from Ahrefs (https://ahrefs.com/blog/podcast-advertising/): Podcast Advertising: $51,975 Spent. Here’s What We Learned.
In episode 138 we discussed tips for striking a win-win-win deal with a new sponsor. This article provides a unique view of the sponsorship process from the perspective of the sponsor.
  continue reading

151 episodes

Artwork
iconShare
 
Manage episode 310274689 series 3051302
Content provided by Jerod Morris and Jonny Nastor, Jerod Morris, and Jon Nastor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jerod Morris and Jonny Nastor, Jerod Morris, and Jon Nastor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week, we react to two articles that caught our eye — each of which deals with a topic we’ve discussed recently here on The Showrunner.
First, we discuss this article from Nieman Lab (http://www.niemanlab.org/2018/11/consumers-love-smart-speakers-they-dont-love-news-briefings-on-smart-speakers-at-least-not-yet/): Consumers love smart speakers. They don’t love news on smart speakers. (At least not yet.)
You may recall in episode we discussed a handful of reasons why short-form podcasts are a major growth opportunity. This article lends further credence to that idea … though we both urge caution before you think about just jumping right into producing one.
Then, we discuss this article from Ahrefs (https://ahrefs.com/blog/podcast-advertising/): Podcast Advertising: $51,975 Spent. Here’s What We Learned.
In episode 138 we discussed tips for striking a win-win-win deal with a new sponsor. This article provides a unique view of the sponsorship process from the perspective of the sponsor.
  continue reading

151 episodes

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