361: How to Get More Clients … By Interviewing Them

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By Nick Loper and Nick Loper of Side Hustle Nation. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Would you trade $200 for $4,000?

That’s exactly what today’s guest, Josh Elledge is doing.

Josh runs a kind of modern PR service for small businesses and has developed a unique and innovative way to break through the marketing clutter and have real conversations with real prospects -- and do it at scale.

He’s found a way to create what he calls “a speed dating environment.” That's his metaphor for the revolving door of new prospects he’s interviewing and selling his services to.

To do this, Josh has created a podcast called The Thoughtful Entrepreneur. It serves as a platform for business owners to talk about their businesses, and for Josh to demonstrate to them how he can improve their visibility.

It’s a win-win, and with streamlined processes in place, Josh is seeing a return of around $4,000 for every $200 he spends on producing his show.

If you’re a current or aspiring freelancer, consultant, coach, or agency owner… this is gold.

Tune in to hear how Josh does his proactive prospecting, how he’s turning his content creation into sales conversions, and the foundational ground game he’s got set up that makes this all work.

368 episodes