How to Go From Being an Unknown Expert to a Household Name with Selena Soo


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Selena Soo is a marketing strategist, publicity coach, and CEO & Founder of Impacting Millions. While going through a challenging time in her life, Selena discovered her gift of seeing the potential relationships between people and making connections happen. Over the last few years, Selena has translated this gift into a 7-figure business that helps visionaries, experts, and authors connect with millions of people. Selena has worked with over 2,000 students and clients, helping entrepreneurs cultivate relationships with influencers, thought leaders, and their audiences.

Selena explains how to establish yourself as an expert through publicity and marketing. She defines what publicity is and how it’s different from advertising. We talk about how she became passionate about publicity and helping people share their work and the different steps and approaches to publicity. Selena also shares what the right kind of publicity is for entrepreneurs selling online courses.

“Every entrepreneur can get publicity. If you have an important message or an idea, you want to reach people.” - Selena Soo

In This Episode of The Sigrun Show:

  • What ignited Selena’s passion for publicity and how she started her marketing business
  • The importance of a multi-pronged approach to publicity
  • How Facebook ads are different from publicity
  • The difference between a mass approach vs a niche approach to publicity
  • The right kind of publicity for online courses and businesses
  • Why you need to get clear on what your expert topics are
  • How to overcome the fear of grabbing business opportunities
  • How to do a pitch and get on a podcast as an expert guest

Resources mentioned:

  • Get your free Impacting Millions Publicity Checklist: 7 Must-Haves to Get Featured on Top Podcasts, Websites, TV, and More.Download it now!

Connect with Selena Soo:

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