Manage episode 247043586 series 1911977
Liz Melville is a highly regarded Facebook Ads Specialist who works with industry giants, managing multiple six-figure Facebook advertising budgets every month. Liz also teaches online entrepreneurs - course creators and personal brands - how to effectively create Facebook ad campaigns that will impact their business growth in a way that they get to spend less time working in front of their computers and more time living the life they want.
Liz joins me today to share how she realized the power of Facebook ads and why entrepreneurs still need Facebook advertising despite the many different ways to attract an audience. She discusses the challenges of learning and developing a Facebook ad campaign and how investing in Facebook ads can impact your business and your personal life. Liz also shares the best place to start for those who have never tried using Facebook ads and the best and fastest way to get people engaging with your page.
“There is no more targeted network than Facebook.” - Liz Melville
In This Episode of The Sigrun Show:
- The biggest learning curve for Liz when she started learning about Facebook ads.
- Why your audience may not be engaging with your content
- Where businesses should start showing their content so they can come up with more effective content
- When to start an awareness campaign for a launch and the kind of content to create
- The difference between entrepreneurs who have massive launches and those who are struggling to launch
- The stage your business should be in to start outsourcing the management of your Facebook ads
- Why entrepreneurs should learn the basics of Facebook ads, even if they don’t like numbers
- What to do to get your ads approved by Facebook
- What is word-smithing and why it is relevant when creating your Facebook ads
- How to stay ahead of the game
Connect with Liz Melville:
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