Bye, Bye Digital Silos! Hello, Intent-Driven SEO with Ashley Liddell from Deviation (Part 2)

The Simple and Smart SEO Show

In this episode of the Simple and Smart SEO Show, Crystal Waddell (that's me!) welcomes back Ashley from Deviation to dive deep into the evolving world of search.

We break down digital silos across marketing teams, explore the power of unified metrics, and discuss why brand search and intent-rich content are key to dominating the search-everywhere era.

From creating demand via social media to optimizing for long-tail keywords and leveraging data-driven strategy visuals, this conversation is packed with tactical and strategic gold for business owners, content creators, and SEOs alike.

🔑 Key Takeaways:

• Monthly Search Volume Isn’t King: Start with intent research, then validate with search volume—don't let metrics dictate strategy prematurely.
• Break Digital Silos: Align KPIs across search, brand, and social teams to create unified, impactful digital strategies.
• Brand + Awareness Terms Are the Future: Think "Your Brand + Topic You Want to Own" to drive searches and become synonymous with your niche.
• Organic and Paid Should Work Together: Use organic performance data to inform paid ad strategy and amplify proven content.
• Optimize for Intent, Not Volume: Long-tail, niche-specific PLPs and PDPs outperform high-volume generic terms in the age of AI search.
• Spider Graph Strategy Visualization: A revolutionary tool for mapping brand presence across platforms and identifying strategic content gaps.
• AI Agents in SEO: Breakthrough potential when backed by trusted tools like SEMrush or Ahrefs—be cautious of generic wrappers.

💬 Memorable Quotes:

• "You might be better creating long-tail, intent-focused PLPs with 30 searches a m

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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Chapters

1. Introduction: Breaking Down Silos (00:00:00)

2. Welcome to the Simple and Smart SEO Show (00:00:30)

3. The Problem with Separate Meetings (00:00:54)

4. Unified Metrics for Digital Teams (00:01:21)

5. KPIs and Metrics: Where to Start (00:01:49)

6. Brand Search: The Key to Success (00:01:56)

7. Creating Demand Through Social Content (00:02:58)

8. Synonymous Branding: A Personal Story (00:03:47)

9. Developing Brand Preference (00:06:05)

10. The Role of Paid Media (00:06:44)

11. Optimizing for Long-Tail Keywords (00:11:28)

12. Graph Visualization for Strategy (00:13:56)

13. Rapid Fire Questions (00:20:42)

14. Conclusion and Contact Information (00:23:43)