B079: What is a unique selling proposition?

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Manage episode 241972029 series 2451791
By Mary Baird-Wilcock. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This will help to simplify what a unique selling proposition is, aka. your USP. It’s a business term that gets tossed around a lot and if you’ve ever been like, "Uhh Mary, what’s a USP again?" I’m here to break it all down and simplify it for you.

Earlier this week, I spoke to Leonie Dawson all about how to market yourself without social media. I was blown away when I heard her revenue figures. She’s running a multi-million dollar business with clients worldwide and only working (on average) 10 hours a week.

Holy cow! Leonie is living proof that this is possible without driving yourself into the ground. Something she’s doing is working, and I think a large part of it, is that she’s nailed her unique selling proposition.

So let’s break that down...

You can do this, I believe in you.

It’s time to SIMPLIFY.

Show notes available with all LINKS mentioned here: https://thesimplifiers.com/podcast/what-is-a-unique-selling-proposition

172 episodes