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SFPP 130: How To Write Great Copy For Your Photography Website Featuring Rachel Greiman

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By Ben Hartley. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Rachel Greiman is a professional copywriter and photographer. After years of doing them separately, she realized they went together like cookies and breakfast. In this episode, Rachel and I talk all about copywriting and why the words you show your clients are just as important as your images. You'll learn: What is a story loop, and how do you can leverage it on your website Why your words are just as important as your images How to identify and develop your unique value proposition The four questions to ask past clients that will tell you exactly what your copywriting should be How to create consistency across your entire website Resources Mentioned greenchairstories.com - Use code SIXFIGURE15 for 15% off! Sponsors Gusto – Fully integrated online HR services: payroll, benefits and everything else. Freshbooks – Small business accounting software that makes billing easy + painless.

151 episodes