Hype marketing secrets from the world’s greatest propagandists | #555


Manage episode 294352607 series 2342426
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Self-confessed hype artist Michael F. Schein shares his 12 secrets for creating hype around your business; he’s overflowing with stories of obscure crackpots who got millions of people to buy into their ideas, along with unknowns, freaks and weirdos who garnered around the clock media attention without spending a penny.

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571 episodes