#494 Social Psychologist Dr. Heidi Grant Shares How to Get People to Help You

The Small Business Radio Show

Segment 1: Dr. Heidi Grant is a social psychologist who researches, writes, and speaks about the science of motivation. She is the author of "Reinforcements: How to Get People to Help You".
Segment 2: Michael Ventura is the founder of Sub Rosa, a strategy and design studio that has worked with some of the world’s largest and most important brands, organizations, and start-ups—from GE to the United Nations. He is the author of the new book "APPLIED Empathy".
Segment 3: Rich Gallagher is a successful non-fiction author, freelance writer and ghostwriter. He’s the author of the book "The Million Dollar Writer: How to Have a Legitimate - and Lucrative - Career as a Writer".
Segment 4: Murray Nossel, Ph.D. is a psychologist, performer, and Oscar nominated filmmaker. He has taught storytelling for 25 years in more than 50 countries with more than 10,000 people. He is the author of the new book "Powered by Storytelling: Excavate, Craft and Present Stories to Transform Business Communication".
Segment 5: Todd Hockenberry is the co-author of "Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles". Todd runs Top Line Results, a management consulting firm specializing in helping companies change and grow with inbound marketing and sales.
Sponsored by Nextiva and Finagraph.