Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Episode 104: How can you embrace the challenges of changing your name?
MP3•Episode home
Manage episode 317987631 series 2174576
Content provided by Big Duck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Big Duck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Why would an organization consider changing its name? Farra Trompeter, co-director, and senior copywriter, Ryan Gerhardt, dive into the joys and pains of naming as part of the branding process.
159 episodes
MP3•Episode home
Manage episode 317987631 series 2174576
Content provided by Big Duck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Big Duck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Why would an organization consider changing its name? Farra Trompeter, co-director, and senior copywriter, Ryan Gerhardt, dive into the joys and pains of naming as part of the branding process.
159 episodes
All episodes
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