SA273 What is Transmedia?
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Manage episode 162810170 series 101351
Today’s topic, transmedia, is something that makes up Johnny’s dreams, but he’s had a difficult time implementing it. Johnny explains what transmedia is and how he’s seen it done. Want to include some awesome Easter eggs the same way The Matrix did? Want to reward your most dedicated fans by leaving them a trail of breadcrumbs? Go transmedia!
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