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Episode 8: The Importance of Conversion | Amazon Prime Day and Conversion

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Manage episode 238581730 series 2517013
Content provided by Scott Needham. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Needham or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Scott discusses Amazon Prime Day and Conversion. Amazon uses Prime Day to get as many people as possible onto the subscription. However, while Prime Day is important, conversion is one of the most important things to focus on to become a top seller. The feedback loop in Amazon's algorithm has a focus on conversion and this can have a positive or negative impact on the product being sold. Scott covers ways to measure conversion and tools that can help you increase the conversion rates.
2:50 Scott's secret to Prime Day.
5:35 Conversion
10:21 Tools to measure conversion
14:00 Product image
18:27 The last few things to focus on to increase conversion
https://www.instagram.com/smartestseller/
  continue reading

259 episodes

Artwork
iconShare
 
Manage episode 238581730 series 2517013
Content provided by Scott Needham. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Needham or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Scott discusses Amazon Prime Day and Conversion. Amazon uses Prime Day to get as many people as possible onto the subscription. However, while Prime Day is important, conversion is one of the most important things to focus on to become a top seller. The feedback loop in Amazon's algorithm has a focus on conversion and this can have a positive or negative impact on the product being sold. Scott covers ways to measure conversion and tools that can help you increase the conversion rates.
2:50 Scott's secret to Prime Day.
5:35 Conversion
10:21 Tools to measure conversion
14:00 Product image
18:27 The last few things to focus on to increase conversion
https://www.instagram.com/smartestseller/
  continue reading

259 episodes

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