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Episode 110 - 7 Word-of-Mouth Marketing Strategies You Need for 2019
Manage episode 223503055 series 1373571
In this episode Chris defines word-of-mouth (WOM) marketing and talks about why it will be a go-to strategy going forward. Chris shares seven key WOM strategies you'll need in 2019.
Show Notes & Links:
-What’s coming to the show in 2019?
-What is word-of-mouth marketing?
-Why the data for WOM marketing is your why.
-Statistics on why word-of-mouth marketing is key to any marketing system.
-Our present marketing systems rely too much on paid ad strategies.
7 Word-of Mouth Strategies to Start Now:
- Build an author friend network in your genre.
- Build an advance reader/review team.
- Encourage fan-generated content on your Facebook page.
- Share reader reviews on social media.
- Consider a rewards program
- Highlight a super fan book review every newsletter.
- Be generous!
Links (Click' em, they're live):
22Social (rewards and promotions application for Facebook) – check them out here: https://www.22s.com/app/site
NY Times bestselling author Roni Loren “building a fan group” podcast: https://cksyme.com/episode37/
Anne Janzer blog post of books to give writer friends: https://annejanzer.com/shopping-guide-writers-life/
135 episodes
Manage episode 223503055 series 1373571
In this episode Chris defines word-of-mouth (WOM) marketing and talks about why it will be a go-to strategy going forward. Chris shares seven key WOM strategies you'll need in 2019.
Show Notes & Links:
-What’s coming to the show in 2019?
-What is word-of-mouth marketing?
-Why the data for WOM marketing is your why.
-Statistics on why word-of-mouth marketing is key to any marketing system.
-Our present marketing systems rely too much on paid ad strategies.
7 Word-of Mouth Strategies to Start Now:
- Build an author friend network in your genre.
- Build an advance reader/review team.
- Encourage fan-generated content on your Facebook page.
- Share reader reviews on social media.
- Consider a rewards program
- Highlight a super fan book review every newsletter.
- Be generous!
Links (Click' em, they're live):
22Social (rewards and promotions application for Facebook) – check them out here: https://www.22s.com/app/site
NY Times bestselling author Roni Loren “building a fan group” podcast: https://cksyme.com/episode37/
Anne Janzer blog post of books to give writer friends: https://annejanzer.com/shopping-guide-writers-life/
135 episodes
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