Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Content provided by Chris Syme and Becca Syme. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Syme and Becca Syme or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Episode 120 - How to Succeed With BookBub Ads
Manage episode 228952284 series 1373571
Content provided by Chris Syme and Becca Syme. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Syme and Becca Syme or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week, Chris starts a three-week series with David Gaughran, author of the new book, BookBub Ads Expert. In this first part, it's all about how to test for success and find a template you can use to replicate for success.
Show Notes & Links:
-Why David wrote his new book and how he got his data.
-Why testing is absolutely necessary for success.
-Why conversions (sales) are a more important measure than click-throughs. Hint:clicks don't tell the right story.
-Why you'll get the bet results with a discounted ad and why you should start there.
-How a "deal" can hook a reader to buy a full price book.
-Why testing helps you understand the nuances of the BookBub ad platform and how that works to your advantage.
-Why targeting big name, bestselling authors for your ads on BookBub won't work like it does on Amazon or Facebook.
Links (click 'em, they're live)
-Get your copy of BookBub Ads Expert here
-Link to the BookBub Partner Dashboard blog (good resources here)
-Link to Becca Syme's new videocast: The Quitcast.
-Link to leave a comment or ask a question on the podcast page
135 episodes
Share
Manage episode 228952284 series 1373571
Content provided by Chris Syme and Becca Syme. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Syme and Becca Syme or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week, Chris starts a three-week series with David Gaughran, author of the new book, BookBub Ads Expert. In this first part, it's all about how to test for success and find a template you can use to replicate for success.
Show Notes & Links:
-Why David wrote his new book and how he got his data.
-Why testing is absolutely necessary for success.
-Why conversions (sales) are a more important measure than click-throughs. Hint:clicks don't tell the right story.
-Why you'll get the bet results with a discounted ad and why you should start there.
-How a "deal" can hook a reader to buy a full price book.
-Why testing helps you understand the nuances of the BookBub ad platform and how that works to your advantage.
-Why targeting big name, bestselling authors for your ads on BookBub won't work like it does on Amazon or Facebook.
Links (click 'em, they're live)
-Get your copy of BookBub Ads Expert here
-Link to the BookBub Partner Dashboard blog (good resources here)
-Link to Becca Syme's new videocast: The Quitcast.
-Link to leave a comment or ask a question on the podcast page
135 episodes
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Similar to The Smarty Pants Book Marketing Podcast
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both w ...
…
continue reading
The Art of Charm is where self-motivated people, just like you, come to learn from the company’s coaches about to how to master human dynamics, relationships, and becoming your best self with the help of Johnny and AJ, the company’s founders. Johnny and AJ bring their 11 years of coaching experience from their famous Bootcamps, where they host clients in Los Angeles from all over the world and they share their stories, best practices and themselves on this weekly podcast. Not only does The A ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
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continue reading
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continue reading
Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
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continue reading
Do your eyes glaze over when looking at a long list of annual health insurance enrollment options – or maybe while you’re trying to calculate how much you owe the IRS? You might be wondering the same thing we are: Where’s the guidebook for all of this grown-up stuff? Whether opening a bank account, refinancing student loans, or purchasing car insurance (...um, can we just roll the dice without it?), we’re just as confused as you are. Enter: “Grown-Up Stuff: How to Adult” a podcast dedicated ...
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