Ep. 139 - Don't Believe This Podcast with Michael F. Schein


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In this episode, Chris Hadnagy and Maxie Reynolds are joined by writer, speaker, business owner, and hype artist, Michael F. Schein. Michael shares the social engineering tactics he was able to learn from cult leaders and mischief makers. Find out how these often-manipulative tactics can be used for good. - Feb 8, 2021

00:09 – Introduction


01:44 – Introduction to Michael F. Schein

02:30 – How Michael figured out that we can learn from cult leaders and mischief makers

10:38 - Influence through disruption

11:44 – Make war not love

13:21 – Basecamp: Simplicity by hating complexity

16:21 – Building hype requires confidence

18:15 – Focus on what you want to be known for

26:06 – Create a secret society

30:27 – How Michael socially engineered himself onto the podcast

35:34 – The positive side of hype

37:43 – Chris, Maxie and Michael's favorite music

43:03 – Michael's most respected colleague: Michael Roderick

44:21 – Michael's book recommendations:

The Crowd: A Study of the Popular Mind

Masters of Atlantis

47:10 – Michael's contact info

Hype Book Club



The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

48:39 – Outro

Maxie on Twitter

Maxie on Instagram

Chris on Twitter

Social-Engineer on Twitter

Social-Engineer on Instagram



The Innocent Lives Foundation


150 episodes