Creating Facebook Audiences

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Manage episode 177096558 series 38497
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In this episode of the Social Marketing Academy, Chris and Daniel talk about target audiences in advertising. Dan starts off by giving a short history of target audiences and when they became popular, he then moves on to talk about target audiences in the context of Facebook audiences. This includes a discussion of the different options given by Facebook for audience creation. Chris then shows us how to come up with an audience for a number of products.

277 episodes available. A new episode about every 23 days averaging 17 mins duration .