Target Acquired: Tips for Finding Your Social Media Audience


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On your mark . . . . Get set . . . . WAIT! I have seen so many marketing campaigns that feel like a pee-wee track meet: they are hastily organized, poorly attended, and all hell breaks loose at the sound of the starting pistol. Too much money, time, and effort are wasted marketing the wrong message to the wrong audience. In fact, you've probably done it yourself. "That's impossible!" You say. "We hired the best copywriters to create persuasive content! Our design team made stunning visuals! And the videos were so expensive, they had to be good! But we didn't see any return on our investment!" You are frustrated and exhausted. "This was the absolutely perfect campaign!" You ask, "where did we go wrong?" Well, I hate to tell you, but at the very beginning, my friend. When you planned that campaign, did you think about your target consumers or clients? In this episode of The Social Marketing Academy, host Christopher Tompkins gives you the direct truth on how to begin to develop your perfect target audience based on your paying clients and customers, how to create killer buyer profiles and lots more! Do you market your company on Facebook? Does your Facebook Page make the grade? Try our free Facebook Page Grader by clicking here!

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