The Essential Guide to Social Media Metrics

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Manage episode 221089452 series 38497
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On this episode of The Social Marketing Academy, host Christopher Tompkins helps you navigate one of the essential aspects of your social media marketing strategy....but one that is CONSTANTLY OVERLOOKED! If you're new to tracking the success of a social media campaign, all of the jargon can get confusing. Still, it's important to look at these metrics to determine how you can adjust and optimize your strategy. Christopher is going to walk you through the metrics that will be worth watching for you and your campaign. Of course, all of that begins with establishing a goal! To read the blog associated with this podcast episode - click here!

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