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Content provided by Gini Dietrich and Founder of Spin Sucks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gini Dietrich and Founder of Spin Sucks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Content provided by Gini Dietrich and Founder of Spin Sucks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gini Dietrich and Founder of Spin Sucks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on the Spin Sucks Podcast, Gini talks about how to integrate your owned and earned media and get the most out of both. Each element of the PESO model works well - but you get more mileage if you integrate them as a comprehensive strategy. This episode covers developing content campaigns that use both earned and owned media, and how to promote them using syndication, social media, content repurposing - and how it can even improve your relationship with other bloggers, journalists and publications!
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293 episodes
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Manage episode 238188036 series 2353932
Content provided by Gini Dietrich and Founder of Spin Sucks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gini Dietrich and Founder of Spin Sucks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on the Spin Sucks Podcast, Gini talks about how to integrate your owned and earned media and get the most out of both. Each element of the PESO model works well - but you get more mileage if you integrate them as a comprehensive strategy. This episode covers developing content campaigns that use both earned and owned media, and how to promote them using syndication, social media, content repurposing - and how it can even improve your relationship with other bloggers, journalists and publications!
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293 episodes
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Similar to The Spin Sucks Podcast with Gini Dietrich
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Brian Burns
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…
continue reading
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