#59 Sharing Your Owned and Earned Content


Manage episode 238188036 series 2353932
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This week on the Spin Sucks Podcast, Gini is talking about how to integrate your owned and earned media - and get the most out of both of them. Each element of the PESO model works well alone - but you get much, much more mileage if you integrate them as one comprehensive strategy. This episode covers developing content campaigns that use both your earned and owned media, and how to promote them together using syndication, social media, content repurposing - and how doing it can even improve your relationship with the other bloggers, journalists and publications hosting your earned media!

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