Manage episode 223730054 series 2355159
What does influence mean to you?
That’s the question Julie Solomon asks to all her guests on the Influencer Podcast, which explores the secrets behind influencer marketing.
On this episode of The StartupCamp Podcast, Julie’s diving into some of those secrets and strategies. She’s sharing insights into her own marketing results, as well as the inspiring story behind how she became one of the world’s leading experts in influencer marketing.
So what does influence mean to Julie—and how can you build your own influence and personal brand?
The answer might surprise you. Tune into episode the below to find out.
You can create any life you want with a laptop. That’s the truth behind Julie’s story.
And the key to bringing your dreams to life is to just keep moving. That’s what Julie had to do. She moved from Tennessee to New York City after college and pounded the pavement googling names and companies until she landed a job with an elite PR agency.
She moved again to Los Angeles to support her husband in his career. Each time she moved, Julie found herself following her fear. She was intimidated by the prospect of change, but it was the promise of finding something better that ultimately kept her moving.
Once in LA, Julie found herself smack dab in the middle of her audience: young women looking to start their own lifestyle brands, monetize social media, and become influencers.
Following your fear and getting in front of your audience (physically) are just two of the inspiring lessons we can take away from Julie Solomon on this episode of The StartupCamp Podcast.
You’ll also learn:
- One of the most surprising insights Julie has had into her own influencer strategy
- How to choose the distribution channels for your brand
- Why Julie recommends launching your own product or service line
- What it really means to have success
According to Julie, this last part is the secret to everything. People begin chasing the idea of success, but never actually know what that means (and therefore never find it). To truly be successful, we must become journey-driven.
Listen to the podcast now, and learn what that means for you.