Values With Soul: How Music Adds Meaning To Your Values

The Sticky From The Inside Podcast

Andy Goram speaks with Sam McNeill from SongDivision, an organisation that uses the power of music and songwriting to attach meaning to the words that appear in many corporate mission statements and values lists connecting what drives an organisation with what motivates and drives the people within it. In this engaging, fun and entertaining conversation the pair discuss how the process works, how quickly the feelings of fear and cringe dissipate once the process begins and how even the most stubborn cynics end up rocking out to the new corporate anthem at the end of it.

----more----

Key Takeaways

• Discover how music can enhance employee engagement and boost workplace morale.
• How to turn dull, meaningless corporate values into catchy, meaningful songs.
• Understand the benefits of integrating music into your workplace culture.
• How music acts as a team-building tool for stronger collaboration and unity.

----more----

Key Moments

The key moments in this episode are:

00:00:10 - Introduction to Sticky from the Inside
00:01:25 - The Power of Music in Engagement
00:02:55 - Using Songs to Connect and Unite
00:03:28 - The Science and Psychology Behind Music
00:04:57 - The Genesis of Song Division
00:14:11 - Sharing First Musical Experiences
00:16:11 - Process of Turning Corporate Values into a Song
00:22:27 - Giving Personal Meaning to Corporate Values
00:23:34 - Dealing with Cynical Participants
00:25:37 - Purpose and Meaning in Song Creation
00:26:03 - Studio Collaboration
00:27:15 - Spontaneous Song Creation
00:28:48 - Song Creation Process
00:29:53 - Cultural Variances
00:33:24 - Observing Company Culture
00:37:25 - The Power of Music in Team Building
00:38:15 - Impactful Feedback and Client Relationships
00:41:22 - Belief and Connection in Employee Engagement
00:44:39 - 3 Sticky Notes of Wisdom
00:47:50 - Wrapping Up with Collaboration and Inspiration

----more----

Join The Conversation Find Andy Goram on LinkedIn here Follow the Podcast on Instagram here Follow the Podcast on Twitter here Follow the Podcast on Facebook here Check out the Bizjuicer website here Get a free consultation with Andy here Check out the Bizjuicer blog here Download the podcast here ----more---- Useful Links Follow Sam McNeill on LinkedIn here Follow SongDivision on Instagram here Follow Song Division on Facebook here Follow SongDivision of Twitter here Attend July's Free Song Division event here
----more---- Full Episode Transcript

Get the full transcript of the episode here