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Figlia - A Beautifully Balanced Non-Alcoholic Aperitivo

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Manage episode 328984233 series 2577068
Content provided by Ramon Vela and CommerceFocused Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ramon Vela and CommerceFocused Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This episode is brought to you by Sendlane.

Starting a new brand - particularly a very small brand - can be pretty isolating. So determination and vision are keys to success, says Lily Geiger, founder of Figlia, a non-alcoholic cocktail with no added sugar or preservatives.

"I think by starting small and growing in a healthy and organic way, we are not only able to connect with our consumers and to talk to these customers and answer every message and take the time to meet some of these people in person," Lily says.

Other keys to success: Have a thick skin. Keep going. Believe in yourself. Believe in your messaging.

"Just be selective and kind of put your blinders up sometimes and just like block out the haters and the people with unsolicited advice," she says.

For Figlia, it took about a year to craft the drinks it offers. It needed to look sophisticated and appealing, but also it had to taste like something special.

One of the final missing pieces to the recipe puzzle was clove, generally used as a cooking spice.

Aside from the drinks, Figlia also works with organizations to support families and addicts. Figlia also works with environmentally protective causes such as 1% for the Planet.

Future plans include creating a single-serving drink.

In Part 2, Lily talks about:

* The challenges of creating a startup brand. * The values of vision and determination. * Advice for others starting a brand. * How the drink recipes were concocted. * The brand's charitable efforts. * The background of some Figlia drink recipes. * How to navigate the brand's website.

Join Ramon Vela and Lily Geiger as they break down the inside story on The Story of a Brand.

For more on Figlia, visit: https://drinkfiglia.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story

  continue reading

1169 episodes

Artwork
iconShare
 
Manage episode 328984233 series 2577068
Content provided by Ramon Vela and CommerceFocused Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ramon Vela and CommerceFocused Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This episode is brought to you by Sendlane.

Starting a new brand - particularly a very small brand - can be pretty isolating. So determination and vision are keys to success, says Lily Geiger, founder of Figlia, a non-alcoholic cocktail with no added sugar or preservatives.

"I think by starting small and growing in a healthy and organic way, we are not only able to connect with our consumers and to talk to these customers and answer every message and take the time to meet some of these people in person," Lily says.

Other keys to success: Have a thick skin. Keep going. Believe in yourself. Believe in your messaging.

"Just be selective and kind of put your blinders up sometimes and just like block out the haters and the people with unsolicited advice," she says.

For Figlia, it took about a year to craft the drinks it offers. It needed to look sophisticated and appealing, but also it had to taste like something special.

One of the final missing pieces to the recipe puzzle was clove, generally used as a cooking spice.

Aside from the drinks, Figlia also works with organizations to support families and addicts. Figlia also works with environmentally protective causes such as 1% for the Planet.

Future plans include creating a single-serving drink.

In Part 2, Lily talks about:

* The challenges of creating a startup brand. * The values of vision and determination. * Advice for others starting a brand. * How the drink recipes were concocted. * The brand's charitable efforts. * The background of some Figlia drink recipes. * How to navigate the brand's website.

Join Ramon Vela and Lily Geiger as they break down the inside story on The Story of a Brand.

For more on Figlia, visit: https://drinkfiglia.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story

  continue reading

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