The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective
318: Why You Don't Need a Blog Website or Instagram to Get Clients
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Hey everybody! Today on the show we are giving you a very important lesson, so listen up! We learned this lesson just the same, so the sooner we can get this through to you the better: content creation will not get you more clients. Yes, we said it. We used to blog five times a week sometimes, and saw almost zero increase in clients from it. In this episode we will be breaking down why exactly it just does not work as a strategy and what you should be doing instead. In fact, we are taking it as far as to tell you why you should stop building an online business altogether and instead focus on growing your local reputation, which can take you further, grow you faster and make you more money! This episode is perfect for service-based biz owners, so copywriters, photographers and designers, we are talking to you.
We have to admit that we do love content but if you think that it will land you new clients, you are sadly mistaken. New people will not just magically find you on social media or your blog and want to start paying you money out of nowhere. We hope you can see that this is a ridiculous idea. One trouble here is that we see our heroes creating great content and we want to mimic this, but we have to remind ourselves that they are rather serving an established customer base through that content rather than building one from scratch. The clients we are looking for out on the internet are usually waiting on our very own street, we just have to go out and get them!
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