#134 - Jason Phillips: Nutrition Coaching Institute

The Strength Connection

In the 134th episode of The Strength Connection Podcast, Mike and our special guest, CEO of Nutrition Coaching Institute, Jason Phillips, will talk about the problematic segways, a great coach according to Jason, the reality of fast transformations, body image issues in men, and more.

Join us in this insightful and captivating talk!

In this chapter, you will discover:

(0:55) Introducing our special guest CEO of Nutrition Coaching Institute, Jason Phillips @nci_ceo_jason

(1:05) Shout out to Brian Grasso Facebook: Brian Grasso

(1:05) Shout out to Carrie Campbell @Carrie_Campbellwbffpro

(1:40) The problematic segways

(2:55) "More knowledge is not the answer." - Jason Phillips @nci_ceo_jason

(3:10) Jason's motto

(3:40) Shout out to Zach Even-Esh @zevenesh

(4:15) Getting motivated to start NCI

(5:40) Shout out to Luka Hocevar @lukahocevar

(6:50) The missing link

(7:40) Consumer's mindset about Crossfit

(8:25) The lack of communication skills

(9:20) "Your programs are only as good as the client implementing them.” - Jason Phillips @nci_ceo_jason

(9:30) The things that nutritional world teaches us

(10:15) “The physical follows the physiological.” - Jason Phillips @nci_ceo_jason

(10:50) A great coach according to Jason

(12:35) The reality of fast transformation

(13:00) Transparency is the policy

(13:20) Jason's anorexic background

(14:00) Changing the narrative

(14:30) Importance of sharing your own journey as a coach

(15:10) Body image issues in men

(16:00) Jason before anorexia

(16:30) Finally overcoming anorexia nervosa

(17:00) Difficulty gaining body fat

(17:30) Gaining empathy due to anorexia

(19:15) About normal or the lack thereof

(19:40) “You don't know how good you feel until you feel bad.” - Jason Phillips @nci_ceo_jason

(21:40) Operating non-optimally

(22:00) Jason’s favorite entrepreneur

(22:00) Shout out to Gary Vay-Ner-Chuk @garyvee

(23:30) Jason’s task as a coach

(24:15) “The best coaches in the world, very simply, provide opportunity.” - Jason Phillips @nci_ceo_jason

(25:30) About being optimal

(28:00) The dichotomy of sensualisation

(28:20) Shout out to Dan John @coachdanjohn

(28:40) “People buy emotionally, they don't buy intellectually.” - Michael Kurkowski @mike_strength_connection

(30:00) The origin of NCI

(31:20) Jason’s Mindset certification

(31:40) Connection based model

(32:40) The types of coaches that attend NCI

(33:20) Speaking in absolutes

(34:15) The forever student

(34:40) Shout out to Alex Hormozi @hormozi

(37:00) Some of Jason's 1 on 1 clients

(38:40) Why does Jason still have 1 on 1 clients?

(40:10) “If you are looking a get-out at any point, you are probably in the wrong mindset already of what you are doing.” - Michael Kurkowski @mike_strength_connection

(41:35) The guarantee

(44:00) Where to find Jason Philips? @nci_ceo_jason