))
Episode 13: How To Make Others Build Your Brand?
Manage episode 312658093 series 3240704
Content provided by Vasanth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vasanth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When Coca-Cola fans went to town with memes after Cristiano Ronaldo picked up a water bottle, it showed the power of a brand like Coca-Cola to inspire people to build the brand for them. Is it just a case of lightning in a bottle, or is there more method to fan-driven brand building?
14 episodes
Share
