Dr. Marissa Hake: Pig Production and Consumer Perspectives | Ep. 155

The Swine it Podcast Show

No matter what part of the swine industry you are a part of, you are ultimately working towards the same goal as everyone else - to produce affordable pork that the consumers want to buy. But what exactly do the consumers want to buy? In this episode with Dr. Marissa Hake, we work towards answering that question and learning how to build trust with the consumers so we can all work together to produce a product everyone wants.

"Zoom out a little bit and think about what you need on your farm in the coming years and what consumers are thinking about, and then figure out the best path for your business." - Dr. Marissa Hake

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗹𝗲𝗮𝗿𝗻:

- How consumers are changing

- Building trust with consumers

- Transparency

- Educating consumers

- Working towards the same goals

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Marissa Hake is the Director of Animal Welfare and Sustainable Farming at Fairlife. She graduated from Michigan State University, receiving her Bachelor's degree in Animal Science, a Doctorate in Veterinary Medicine, and a master's in Public Health. After graduating, she was a practicing dairy veterinarian for almost five years. Her interests include young-stock care and handling, on-farm protocol and culture development, and animal welfare.

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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