EP 084 - Being Different Is The Whole Point of Employer Brand


Manage episode 209338142 series 1291928
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Everything about our industry is geared towards the middle: don't do anything too different or clever with your job descriptions because you'll alienate someone, maximize audience and reach (even if you'll never hire that person), focus on the widest possible net, etc. Which is why you you can't compete. Turns out that a strong employer brand is a function of being different. And your goal in managing that brand is about cultivating that difference in the face of a million factors driving you to the middle. Show notes: http://wp.me/p806sS-b2

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